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Wish you
could capture a bigger share of your market? This practical book
is loaded with down-to-earth ideas for making your marketing
more successful and increasing sales. Includes checklists, tips,
do’s and don’ts, and predictions for the future. Highlights:
Positioning in Line with Consumer Preferences, Channels of
Distribution, Marketing Research, Sales, Advertising, Public
Relations, Promotions, Data Base Marketing, Packaging,
Collateral Materials, Understanding Rates and Fares, Pricing
Strategies, Revenue Maximization, The Marketing Plan.
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